BMW of Newport needed to accelerate sales for their ultimate driving machines. To accomplish this, SYNERGI took a different road, creating a unique dealership brand all their own.
Using images not normally associated with car dealers, we developed a multi-media campaign that focused on the distinctive dealership differences and the unique customer experience.
Since the launch, the campaign continues to resonate with existing and new customers. So much so that sales have accelerated to an impressive 37% over the summer and continue to move BMW’s out of the showroom and into garages across the Tri-State area..