BMW OF NEWPORT

Putting more customers in the drivers seat with high performance service and vehicles without the high price.

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A unique dealership brand that accelerates sales for the ultimate driving machine.

A lot of luxury car dealerships tend to rely on the cars in their showroom to move sales. For BMW of Newport, SYNERGI took a different road. We created a unique dealership brand all their own. Using images not normally associated with car dealers, we developed a multi-media campaign that focused on the distinctive dealership differences and the unique customer experience.

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Since the launch, the campaign continues to resonate with existing and new customers. So much so that sales have accelerated to an impressive 37% over the summer and continue to move BMW’s out of the showroom and into garages across the Tri-State area.

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